Edmonton Academy Final Compilation

Multimedia Content Production

Edmonton Academy Campaign Compilation

Philip Beaton

Jennifer Henderson

Elizabeth Lienau

Kaitlyn Wilson

Christina Zoernig

The compilation of all content during the production phase of the campaign.

Ideas and Uses

Share what’s happening ­ video/photo?

Share upcoming events

Make school announcements

Job openings/content to attract staff ­ should inquire about this

Content to attract students ­ deadlines, links to applications and resources

Utilize Facebook discussions and questions

Give them posts they can just insert when they’re ready

●This may involve doing some research around learning disabilities and finding links with relevant content that can be shared

How they can get “likes”

pay to promote

email parents

posters around the school

Facebook Guidelines

Facebook is a great way to connect with people. It’s a platform that is fluid, consistent, and far­reaching. A vast majority of people have Facebook accounts these days, and so do many companies and organizations who are capitalizing on the website as both a promotion tool and a platform for their respective communities to share and create dialogue. Having a public profile (otherwise known as a page) further solidifies the presence of any organization; certainly valuable for nonprofit groups. Another major benefit of Facebook is just how easy it is to set up and maintain a page, and provided here are simple guidelines and recommendations for maintaining an effective and professional Facebook presence.

1. Setting Up the Page

We have created the Academy’s page at http://www.facebook.com/yegacademy. Our first choice,http://www.facebook.com/edmontonacademy, is taken by a University of Alberta Student that offers tutoring services. However, this page has not been updated since 2012, so if you would like to reclaim the page name for your organization, you can contact this gentleman through his Facebook page, and he may or may not be willing to delete his page so the name becomes available.

An advantage of staying with the current name is that it would be a good match for a username if the organization ever decides to pursue Twitter. Because character count on Twitter is valuable (only 140 characters per tweet), a shorter username means that there is more room for your actual message. Both @yegacademy and @edmontonacademy are available usernames on Twitter, and Edmonton Academy could use either of these names. We suggest that if you are sticking withhttp://www.facebook.com/yegacademy, then you should use @yegacademy on Twitter to ensure consistency and reduce confusion. If you decide to pursuehttp://www.facebook.com/edmontoncacademy and are successful, we then suggest that you use @edmontonacademy for the same reasons..

The page includes the home page where most posting will happen, an About Us area, a photo gallery for any uploaded pictures, an event calendar, and a discussion forum that can be used by students, parents, and staff. We have uploaded a sample event (already passed by the time this guideline is submitted) to give an idea of how one should look. There are only two pictures

uploaded in the photo gallery, one of the school’s logo and one of the school for the cover photo.

2. Posting ­ What to Post

The main lure of Facebook is it’s ability to create a dialogue with your supporters. Engagement is crucial to any successful page, and your posts should encourage this. There are a few strategies that can be used to achieve this:

Post concise content: posts that are shorter immediately gather more attention, and even more likes. Anything from 100 to 300 words is perfect. You should also focus on one topic or subject per message. Having too many topics in one message overwhelms users ands it is difficult for them to process the messages quickly.

Post pictures and videos: graphics and images always catch the eye, and they’re a great way to engage the audience.

Post content that is meaningful to to your audience and that matches their expectations:your audience will expect that you are posting content that relates to the school and that is relevant to parents of and students with learning disabilities. Your audience would also expect that you would be posting about donations and volunteers since you are a not­for­profit organization.

Post regularly: it’s best to try and keep in touch on a daily or weekly basis, depending on the time you are willing to dedicate to the page. You have to give people a reason to keep coming back. Setting a limit of how many times a day or week you should post and stick to it. Giving yourself a benchmark will ensure that you are regularly staying active on Facebook, and your audience will appreciate the consistency.

Q&A posts: Facebook can be a good way to hear from your audience about certain things. Try posing questions that can give you an idea of how your audience feels about the school or a specific topic.

Vary your content: people become annoyed when organizations posts repetitive information, so varying your messages will keep your audience engaged. This pertains not only to content of your messages, but also to the type of messages you send. Add links, videos, and photos if you audience is going to find it valuable.

Linking content: When possible, link to additional content within Facebook, rather than on an additional site. Providing a clear way to find additional information is appreciated by users.You can post additional notes and details.in the Notes section, and you can post discussions in the Forum section. However, you should also link to external content, including other reputable sources (not just your website) when it is appropriate. This builds the credibility of your organization because it shows that you are willing to give credit to someone who covered

something well. If you are shortening links, be sure to describe in the message where a link is going to take your users.

Respond to your audience: when someone posts a critical comment on your Facebook page and you don’t respond, trust is lost, and this dissatisfied person will now to turn your competitors for information. Delivering a thoughtful response in a timely manner ensures your visitor is flattered and intrigued by your organization. It is humanizing to take the time to respond to a personal inquiry, and it builds your authority.

Embrace mishaps: when an error is made in a post, don’t delete the post since it has already been published, and users are likely to to notice if you are continually re­posting. Making mistakes is unavoidable, so embracing your mishaps will show your audience that you recognize this.

If It Can Be Misconstrued, It Will Be Misconstrued: It’s best to avoid posting things that could possibly be seen as offensive or taken out of context. This is the internet, after all, and if corporate social media has taught us anything, it’s that there is a large population that is just waiting to pounce on a public slip­up.

Editorial calendar?

3. Regulating Content

As Facebook is a public forum where anything can be posted, it is inevitable that there will be content left on your page that will be either inappropriate or irrelevant. Establishing some rules and regulations around posting will act as a defense against this. By posting these rules in an easy to find area of the page, it will provide justification should you have to delete posts or block certain users. The rules and regulations can be found in this document, as well as on Edmonton Academy’s Facebook.

Rules for Posting:

This is an open forum for those who want to be connected to the school and participate in it’s community. These rules are in place to ensure that all involved feel safe and comfortable to share and engage in discussions.

A post (wall post, comment, picture, video, etc.) will be deleted by this webpage’s administrator if it is found to be any of the following:

1.Hateful in it’s message or content

2.Includes vulgar language

3.Includes promotional/marketing spam

4.Harassing the organization and/or other Facebook users

Repeat violators of these rules and regulations may be blocked by the page’s administrator and therefore unable to post or view the Edmonton Academy webpage. Any user posting as a “spambot”, as they’re called, will be immediately blocked. A user posting vulgar language/hateful content/harassing messages will be warned once, and blocked upon a repeat violation. Warning messages can take various forms, however, as is true with public posting, shorter is better. Simply aware the user that their post is in violation of Edmonton Academy’s Rules and Regulations (provide a link to the page displaying these rules) and warn that if another post is found to break any of these rules, said user will be blocked from the page.

Deleting a Post:

To hide or delete a post on your Page:

1.Hover over the post on your Page’s Timeline

2.Click  in the upper­right corner

3.Select Hide from Page to hide it or select Delete… then click Delete to delete it

Blocking a User:

From your admin panel

1.Click See Likes in the Get More Likes section

2.Click x next to the person you want to ban

3.Check the Ban Permanently box and click Okay

From a comment on a Page post

1.Hover over a comment by the person you want to ban and click x

2.Click Ban [Name]

From a post on your Page’s Timeline

1.Hover over a post by the person you want to ban and click x

2.Select Delete

3.Click Delete and Ban Use

Facebook Information

Facebook is a great way to let the public know about your services as well as a great way to engage the community in a conversation about learning disabilities. It doesn’t have to be used as just a promotional tool but rather a space where members of the learning disability community can come together and share information and ideas. By keeping people engaged and interested in conversations on Facebook it will help spread the word about your program and services.

It will be important to keep all of your upcoming events also posted to the Facebook page. For example, in March you may want to post to remind parents that midterm summaries are being mailed home and then again to remind everyone that spring break is on the 24th. All events that are posted on the calendar could be also posted on Facebook for an extra reminder. Keeping the Facebook page updated and current will make Facebook an integral part of your marketing strategy.

Facebook will also be used to help create a conversation and help to spread a general awareness about learning disabilities. Parents of the academy would enjoy seeing posts and articles from other resources for learning disabilities. The ‘share’ button on Facebook is great. Parents can read a post you have linked to your page and press ‘share’ and they will automatically share the post with all of their Facebook friends. People who ‘like’ the page can also post interesting links or related information to help generate conversation about learning disabilities on the Facebook page. It should be promotional and engaging for the parents and students who choose to use it.

A great resource for ideas to post on your Facebook page is the Learning Disabilities Association of Canada. The Learning Disabilities Association of Alberta is another great resource. They both have active websites and Facebook pages. The ADHD Association of Greater Edmonton also has a webpage that posts about events and meetings. I’m sure you are already aware of these resources but it will be good to share their information on your Facebook page if these resources are being used by your students and parents.

Learning Disabilities Association of Canada

Website: http://www.ldac-acta.ca/learn-more/ld-basics

Facebook: https://www.facebook.com/groups/ldacacta/

Learning Disabilities Association of Alberta

Website: http://www.ldaa.net/#3

Facebook: https://www.facebook.com/groups/LDAAGroup/

ADHD Association of Greater Edmonton

Website: http://adhdedmonton.com/

Potential Posts to the Facebook Page

1)The Shire 2014 ADHD Scholarship Program

The Shire Canada ADHD Scholarship Program supports people with Attention- Deficit/Hyperactivity Disorder (ADHD) who are pursuing higher education.

The 2014 Program will award five scholarships, each providing $1,500 CA and one year of ADHD coaching from the Edge Foundation to assist in meeting the challenges of post-secondary education. Recipients will be selected based on two written essays—a personal essay (500 words) and an ADHD coaching essay (100 words).

Applicants must apply before April 15, 2014.

Check out their website to see if you qualify for this scholarship.http://www.shireadhdscholarship.com/

2)Scholarships and Awards through Learning Disabilities Association of Alberta

The Learning Disabilities Association of Alberta offers many scholarships for students. Please check it out and see if you are eligible


3)Upcoming events through ADHD Edmonton

Parent Support Group Meeting

Wednesday, March 5th (7-9 pm) @ Misericordia Hospital Room B106 A roundtable discussion of topics that are of interest to the group. Please RSVP: adhdgreateredmonton@yahoo.ca

Adult Support Group Meeting

Wednesday, March 19th (7-9 pm) @ University Hospital (Walter Mackenzie Health Sciences Center) Classroom A.

We will begin our meeting with our Annual General Meeting that had to be postponed. This should take about twenty minutes. We will show a short video by Rick Green “Facing the World by Totally ADD” followed by discussion.

Please RSVP: adhdgreateredmonton@yahoo.ca

April 2nd (7pm-9pm) @ Misericordia Hospital. : Corinne Eckert is a registered psychologist and will speak about social skills training for children with ADHD at the April parent group.

May 3rd: Dr. Russell Barkley will be presenting in recognition of Child and Adolescent Mental Health Week. The Edmonton ADHD Conference will take place at the River Cree Resort and Casino. Dr. Barkley will present the latest research on ADHD.

If you want more information check out: www.adhdedmonton.com

4)What are learning disabilities?


5)Learning Disability Fast Facts


6)Make sure you check out our new website!


7)An interesting book published about dyslexia. Check out The Dyslexic Advantage: Unlocking the Hidden Potential of the Dyslexic Brain


8)10 Helpful Dysgraphia Resources


9)(Post this before summer) The ADHD Summer Bucket List


10)A great blog ‘Help For Struggling Readers’ has lots of interesting posts and ideas. Check it out!


11)(You can post this as one link OR break it up into different posts and feature a different blog in each post. Perhaps do this if there are some you find particularly interesting and helpful and want to put emphasis on them)

50 Best Learning Disability Blogs. Many cool blogs with different information and perspectives on learning disabilities.


12)Kids With Learning Disabilities Can Turn Things Around- The Globe and Mail Article


13)How Kids Outsmart Learning Disabilities – The Globe and Mail Article


14)Include posts and reminders for all upcoming events and deadlines.

These are all just sample posts. I have tried to go to reliable sources for posts regarding information (Learning Disabilities Association of Alberta, Learning Disabilities Association of Canada etc.). All of these posts are up to your discretion and if you feel like the information is misleading or does not represent your brand and community then do not post it. With these posts I am trying to show what kind of posts would be acceptable and welcome on a Facebook page. Hopefully parents and students can go to this page and read these posts and start a conversation or share the information with their friends. Students, parents and teachers can also post on the page if they find articles, information or anything that they think the community would appreciate.

It is possible to schedule your posts before you want to post them (Instructions here: http://www.socialquickstarter.com/content/118-how_to_schedule_facebook_posts . How to edit scheduled Facebook post information:  http://www.business2community.com/facebook/scheduled-facebook-posts-edit-scheduled-post-7-simple-steps-0795324). This way you can sit down and schedule all your calendar posts at once and they will come out in a timely manner, rather than having to sit down and remember every day for the events going on at the school. This will probably be a great tool to use so you don’t forget to post or feel overwhelmed by having to post all the time.

If you are struggling to find new information to post perhaps engage the teachers and see if they can find information or articles to add to the page. As you use this tool you will see what your audience is more receptive to and can tailor your strategy based on the feedback you get.



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